→ You have an outgoing personality and enjoy connecting with new people
→ You enjoy working closely with the end customers of a product
→ The thought of phone calls with strangers freaks you out
→ You are uncomfortable promoting a product
→ Achieving monthly individual direct sales target
→ Successful completion of any outbound campaigns via email and LinkedIn that are launched from time to time.
→ Qualify all sales leads based upon lead qualification criteria definitions.
→ Ensure customer follow-up all the time.
→ Make outbound customer calls to promote and sell a product or service.
→ Managing online events, webinars, etc.
In this role you’re likely to use a number of sales-focused tools like Salesforce, HubSpot and Outreach to track and organize your contacts.
On a typical day you will likely spend 80% of your time on sales interactions and 20% analyzing and reporting your learnings.
Sales Development Representative
Business Development Associate
Identifying likely sales prospects; cold calling prospective leads; presenting sales materials
Selling higher value customers or contracts; delivering product demonstrations to buyers; overseeing and directing sales teams
Head of Sales
Chief Revenue Officer
People management; strategy and planning for the sales team; building sales strategy; identifying the tools and people needed to grow
In the rarest of cases, a startup idea has great timing, true customer demand, and the market is enormous.
More often than not, an idea isn't a viable business. Our learnings from our failures make us more confident in the ideas that we love.
Allison Bryson works in sales at DocuSign. But that wasn't where it started. She began her career with stints in grassroots voter organization and tradeshow marketing. When she transitioned into tech her goal was to find a career ladder that was people-focused and could lead to quick growth. Today, she is a market development representative at DocuSign where she identifies and pursues potential customers to grow the business. She helps shape the strategy for customer acquisition–which is a key objective for the company.
Allison's career path
→ Started off with stints at a political non-profit that supports progressive youth-centric policy
→ Did a stint in tradeshow marketing
→ Got into tech sales with a real estate focus at HomeAdvisors
→ Helped develop the Sales Development (SDR) function at real estate startup Loftium
→ Scaled up her sales skill at DocuSign
How did you break into technology?
“In my first roles I had lots of varied responsibilities. That included a mix of facilities work, but also tasks that required me to build spreadsheets and complete analysis.
When I decided I wanted to make the leap to a technology job, the key for me was emphasizing on the skills that are common from my early experience. The biggest thing was problem solving. Even though I didn’t have direct experience in tech, I was able to describe myself as a good problem solver in high stakes situation.”
We recommend reading "How to succeed in sales development as a complete newbie"
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